Marketing Research Field Services
Data Collection & Field Management(B2B & B2C) Our success is the result of our ability to maintain long-term relationships with clients by providing them with superior Data Collection and Field Management Services. We provide small company hands-on management with the expertise and resource advantages of a large company. A: DATA COLLECTION - Telephone Interview(CATI)
- Face to Face Interview
- Mail Survey
- web Survey
- Mystery Shopping
- Secondary data collection (Secondary research)
B: FIELD MANAGEMENT - Sampling
- Coding
- Tabulation & Data analysis
C: TECHNOLOGY - Windows file management - importing sample directly from databases
- Integrated sample - sample becomes an integral part of the data set
- Automated scheduling - ensure call-backs are set within project timeframe
- Multilingual capabilities - switch instantly from English to French
- Advanced programmability - skip patterns, branching, calculations & multiple passes can be programmed
- Sophisticated quota structure management - up to 800 quotas can be based on tombstone data from the sample database, responses, computations, etc.
- Call management reporting - record time, date, and outcome of every call, produce detailed sample, disposition and quota reports
Our CATI system handles sampling and questionnaire completion electronically, removing the possibility of misdials and imposing control over skip patterns, branching and valid ranges. The system can be used to automate many calculations that would slow unaided interviewers. CATI also removes the need for separate coding and data entry cycles, thereby further reducing the opportunity for error. Our interviewers are trained to handle all types of interviews in both official languages. Our call management and quota control capabilities are among the most advanced in the business. While interviewing is in progress, you have access to up-to-date call disposition reports and/or top line results. And our call reporting flexibility means each report is fully customized to give you precisely the information you need. Back to Marketing Research |
