Trade Show Lead Management / Acquisition

PR Exchange has a wealth of experience in working with our clients on their trade show exposure and business development. We will meet your trade show objectives by bringing traffic to your booth, capturing interest level of your visitors and qualifying their level of interest to provide QUALIFIED MEETINGS for your sales force.

• We will help you to define your primary trade show purpose and communicate that to your staffers.
• We will motivate your staffers to be focused and productive and achieve your show objectives.
• We will assist you to capture information that defines a qualified lead.
• We will manage all promotional items for giveaway and provide you with new and creative items.
• We will assist you to get the most from your sales literature.

• We will work with you to develop creative approaches to inform your target audience of your show participation and to give them reasons to visit your booth.
• We will assist you to create your sign so it stimulates visitors and generate interest.
• Working with your target list of visitors we will communicate One to One with your key target customers to ensure that they have received your invitation to visit your exhibit.
• We will follow up with them just prior to the show date to reconfirm their intent to attend.
• We will assist you to create incentives and promotions to increase attendance.

• At the conclusion of the show you simply provide us with all records of your booth visitors/business cards or other forms of visitors records.
• We at PR Exchange will follow up immediately and establish their level of interest in your services. We will qualify their interest in meeting with your sales department and schedule an appointment-thus providing you with qualified meetings.
• PR Exchange follow up will save the expensive use of your sales department's time thus enabling your salespersons to focus on the most productive use of their time meeting face time with customers who are real prospects.

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